Paid Internet Advertising & Internet Marketing Initiatives

Since the latter part of the 1990's, I have constructed numerous successful Internet Marketing campaigns using paid advertising. Some of the processes I have experience with include:

1. Keyword and key phrase analysis, including keyword competition analysis, to determine optimum phrases to build campaigns on.
2. Building Pay-Per-Click campaigns for Google AdWords, Yahoo!, Microsoft adCenter, Miva, and others.
3. Analytics, split-testing, and conversion tracking.
4. Affiliate program selection and promotion.
5. Regionalized advertising.
6. Paid advertising on Site Directories and other high-exposure sites.
7. Monitoring return on investment for each varied form of advertising and adjusting campaigns accordingly.

A while back, I wrote a couple of basic articles on Internet Marketing. You can click to view the Pay Per Click (PPC) Advertising article, or here to view the article on Making Money with Affiliate Programs. (Results will open in a new window.)

If you are interested in discussing your Internet Marketing needs for your website, please feel free to contact me via the Proposal page.